The NEW*
status quo
OUR SECRET SAUCE
Meet the
root.d Team
Syann Cromwell
Co-Founder
Tyhira Stovall
Co-Founder
MISSION
Our mission is to stand for the silenced, the visionary, the creative —and the businesses and organizations they lead! Our commitment is to show up for underrepresented founders in ways other agencies can’t (or choose not to).
VISION
Representation matters. We believe Black-owned businesses shouldn’t have to compromise their authenticity to be palatable. Our vision is to create space for our clients to thrive in their authenticity, find comfort in challenging the norms, and bring their power to the masses.
We are prioritizing the overlooked and underrepresented, and providing a resource to businesses that want to lead the change in building more equitable futures.
HERE’S WHAT DEFINES US
01
BLACK
WOMEN-LED
Our secret sauce
is that Black Girl Magic!
We look to work with founders whose mission and values are from the heart and create new generational wealth opportunities.
INTENTIONALITY
02
We aid our founders in uncovering their creative potential, empowering them to push their own boundaries and self-imposed limitations.
INNOVATION
03
04
No sugarcoating over here. We bring very real conversations to every meeting and every pitch, no matter how much it shakes the table.
REALNESS
05
Shifting with the flows of PR, of society, to deliver the most effective solution based on the utmost relevance. We will find the most effective way to show up even if that’s not traditional means.