We don’t talk the talk…
We walk the walk!
Deon Libra, an adaptogenic stress-care brand, launched its initial product line on November 11, 2022, to support the body’s natural ability to handle stress. root.d PR supported launch PR efforts through earned media, influencer research and outreach, and social media support while positioning Deon Libra as the adaptogenic beauty brand changing the face of wellness.
Case Study
Successes
Top-tier coverage in major publications, including an exclusive launch story with WWD and features in HuffPost and xoNecole
Seeded product with 100+ beauty
& wellness influencers
Implemented social media strategy & content creation to bring the brand ethos
to life
Founder bio development
“Syann and Tyhira are such a joy to work with. They're always prepared, on top of communication, and always a vibe!”
Devin McGhee Kirkland
Deon Libra Founder + CEO
Shedavi, an established luxury hair care brand, requested assistance with brand messaging, brand positioning, and public relations efforts to position Shedavi as a leading brand in the beauty, health, and wellness sectors. We also assisted Shedavi in product planning, development, pricing, and full-launch campaign and branding.
Case Study
Successes
Countless coverage pieces
in major publications, including Oprah Daily, People, and InStyle
Clear messaging about the brand and founder's bio that can be found on the website
We are currently assisting in the complete branding and marketing planning of their new product, due to release in Spring 2024
We partnered with SKNMUSE, a premium beauty brand, to help establish them as the premier Black luxury skincare brand building on their existing media presence and spotlighting Founder Ezinne Iroanya’s powerful founder story and background. We also worked alongside SKNMUSE to provide support with their various in-person events and activations.
Case Study
Successes
Secured over 20+ pieces of coverage in major publications, including
LA Times, Beauty Independent, and 21Ninety
Founder bio development
Secured Top-Tier Influencers and provided day-of-event support for in-person events
"Working with root.d PR was a great experience! As an emerging brand in the beauty space, it was extremely hard to find someone in our price range with a quality Rolodex and skillset. root.d PR was just that for us! They had clear goals and KPIs, and regular updates, and worked with our internal marketing team to create a unified voice online. They took all our wins and amplified it on a larger scale to get us the best results."
Ezinne Iroanya
SKNMUSE CEO